AirMail: Manilla Folder Sleeve for the Macbook Air

Steve Jobs at Macworld

If you watched the Macworld 2008 Keynote, you know that Steve Jobs introduced the Macbook Air, Apple’s super-slim new laptop, by taking it out of a manilla envelope… to illustrate just how thin it really is.

Immediately after watching the keynote, Jona Bechtolt and Claire L. Evans came up with the idea for the perfect sleeve for the new device… the AirMail.

“The AirMail laptop sleeve is handmade out of durable upholstery-grade vinyl, and lined with fuzzy, soft fleece. All AirMail sleeves have the same dimensions as standard interoffice manila envelopes, which will serve to remind you — and everyone around you — that your new MacBook Air really is the thinnest laptop in the world!”

I personally think this is awesome. What began as a simple publicity stunt by Apple, turned into an idea for a clever new product by a couple of industrious quick-thinking people who were willing to run with it. Well done Jona and Clair!

The Airmail is available for pre-order for $29.95. The duo says it will be available by the time your new Macbook Air arrives.

via Cool Hunting

Leave a Comment