Advertising

Business in Bloom: Producing Martha Stewart Living’s iPad edition

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Speaking of Adobe, I do really like this promotional video they did for the production of Martha Stewart Living digital magazine.

Although this video was intended to promote Adobe’s Digital Publishing Suite, it’s every bit (and possibly more) a video about how cool the iPad is. In fact, the very first words you hear are Martha Stewart saying, “When I saw that iPad, I wanted a digital issue of the magazine… immediately!”

YouTube Link

T-Mobile mocks iPhone 4 on Verizon & AT&T

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I actually really like this new campaign by T-Mobile. I would go as far as to say they’re slightly brilliant, as the ads manage to say they’re the best, without saying anything negative at all about the iPhone or Apple. You can tell, they totally want to sell the iPhone. If this campaign lasts long enough, I bet we’ll see the iPhone guy hookup with the T-Mobile girl.

YouTube Link | via Macworld

Apple “Switch” still Relevant

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My wife was in Phoenix recently visiting her parents. She sent me this email (she has a Macbook):

So I was printing out my boarding card… I plugged dad’s printer into my computer… and he said “oh, oh you will need a driver” and I replied “really???, well let me try.”

I checked my control panel, saw the printer, and printed, VOILA!… my dad looked slightly impressed and asked a few questions (wink, I think I won that round).

I absolutely loved reading this. It totally reminded me of those Apple “Switch” ads. Apple could start using those again, today, and they would still be relevant.