The Mac rumor mill is running in overdrive today. If you haven’t heard, Apple is having a special event next week (9/12). They sent an invitation to select members of the press with the above picture, and the words, “It’s Showtime”
The event is here in San Francisco, at the Yerba Bueana Center for the Arts. It starts at 10:00am. I live right across the street, but my invitation was obviously lost in the mail.
What will be announced at the event? Well, if you believe the rumors flying around today, you can expect to see major revisions to every product Apple makes, and several new products too.
I may be wrong, but this seems a little unlikely.
Personally, given the nature of the image above, I think an iTunes movie store is almost a sure thing (along with an updated version of iTunes). I’m also predicting an update to Front Row, that will be able to browse and download movies without launching iTunes. I also think it’s feasible that we’ll see an upgraded iPod, but I’m not convinced it will be that widescreen iPod that everyone wants. It may only be larger capacities. Apple probably recognizes that even 60GB can go fast when filling it with music and full length movies.
Anything beyond that is gravy. I personally am not going to be surprised if that is the extent of the announcements. Of course, they’ll stretch it out with the usual announcements about how many songs have been sold, how many iPods have been sold, etc…
I would love to be wrong about these predictions, but if you choose to buy in to all the rumors flying around today, don’t be too surprised when you walk away disappointed. Remember what happened at the ‘special event‘ earlier this year?