Is it just me, or does the Apple site seem to be going deeper and deeper into an identity crisis? Once upon a time, most, if not all, of the interior pages on the Apple site had a pretty consistent look. These days it seems like every page looks different from the next. Some have light backgrounds, some have dark. Some use solid colors, some use gradients. Some have hard, square edges, and others have rounded corners or feathered edges. What’s going on over there?
Don’t get me wrong, I’m all for some diversity, as long as a unified underlying theme is maintained to hold the design together. These days it seems like they just can’t decide what to do, or there are too many people working on the site… doing whatever they want.
We’ve definitely seen this trend pop up in the OS at times too. Mail 2.0 is a good example of that. It looks very different than any other app that came with Tiger. Also, if you look closely, you see variations on the gel buttons used throughout the OS and applications.