Now Better Tasting?

Doritos: Now Better Tasting

Is it just me, or could they have worded this a little better? Maybe something like “Great New Taste”? And why are there plugs going into the slogan? Does the better taste require a peripheral of some kind?

I personally miss the good old days when they were just “Nacho Cheese”, without the “ier!”, and they came in a clear bag, so you could see the chips inside. Remember that?

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